kipp collection
During my time with Kipp Collection as their Content and Influencer Marketing Associate, I strategized and designed a new social media content calendar, planned shoots and assisted on set designs, created the shotlists, oversaw the website redesign and took ownership of email marketing.
I directed the social media strategy and implementation for the Kipp Baby x Lindsi Lane collaboration, which included Influencer PR and gifting, creating a launch social strategy and design.
My work with Kipp Collection increased their social media following by over 30% and their engagament tripled, leading to a significant boost in sales.
about the brand
Kipp Collection is a childrenswear brand based in Brooklyn, NY. I joined the marketing team as a marketing and influencer marketing associate.
My contribution
Social media content strategy and design
Photoshoots
Website redesign
Email marketing
Influencer Gifting and PR
BEFORE
after
engagement
+382%
followers
+34.1%
Responsibilities:
Launch strategy, social calendar, influencer PR and gifting. shotlist, content design, art direction, email marketing
Kipp Baby x LIndsi Lane Collab